We are going to see what the determining factors of effective digital marketing are. What is it that makes it click is it distribution, or the timing.
Every successful strategy needs an effective plan and comprehensive market understanding. Well planned digital and virtual marketing strategy always helps to acquire desired outcome.
Regularity of content
Effective Digital Marketing Strategy is founded on, how well you can provide content that the audience or consumers actually want. Understanding the pattern and current trends will help you to stay relevant. For example How to articles are gaining more user attention, then its advantageous to post similar content. Similarly lists, articles, what posts, why posts and videos are some of the leading contents on the web. Timing plays a huge role in content sharing you doesn’t want to post something that is out of trend.
Marketers are trying hard to keep up with content preference of digital audience. Content marketing was surpassed by Pay per click but last year tables have turned and content marketing is leading with three times of traffic of Pay per click. The Market research report clearly states people are widely accepted social media marketing but still apprehensive about the landing page optimization. PPC is most effective it earns more traffic by volume.
Social media :
Social media sites like Facebook and Twitter help to fathom top trending searches and results. And it serves as a beneficial platform to be utilized for brand awareness and company communication. Many brands are currently active on twitter, Facebook , Google plus etc. this trend is visible globally along with India.
Marketing ConversationTwitter studies helped to comprehend that among all the marketing conversation conducted on twitter at least 50% tweets shares accommodating and perceptive information. Message with an image or picture is likely to be getting more response than the text based message or information for example on twitter tweet with an image or graph is get ten times more favorites and retweets than a normal tweet. Even in lowest category retweets garnered more than eight times of results. It’s high time to utilize existing digital media trends to impact your marketing strategy. Innovative marketing ideas and comprehensive marketing management will surely provide positive results.