Need of Corporate identity for growing business
Many people think that Corporate Identity is Company logo that symbolizes the company’s values, work ethics and quality. Though it’s not the only aspect of corporate identity, it’s one of the aspects of corporate identity. Effective visual representation creates a strong impression among consumers about the company. This gets utilized in every marketing strategy. Today, many organizations are confusing branding with logo. But branding and logos are a very different things hence they both have very different approach. Creating brand identity is getting concentrated just to fulfill cosmetic needs of the organizations.
Corporate communication became pivotal in 1950’s when companies begun to realize the need for connecting with consumers more effectively. They have started to create a business insignia of their organizations. Priority of designing these emblems was they should be simple, powerful, informative and easy to reproduce. Corporate identity design and corporate representation are the trademark of long standing industry trust and glory for these companies.
The Strategy develop by companies today are short term and approach of these organizations is much more informal than what it used to be thirty or forty years ago. Logo designers, corporate communication and strategy developers are implementing new techniques and ideas. Because of the dynamic nature of the market, they are challenging set norms of brand communication and marketing strategy.
Corporate identity and brand management is creating and effectively marketing, visual identity of the
brand and organization. Corporate identity helps in decision making for
customers. They can connect with your consumer emotionally and you can build a
long term relationship with the consumer. Once consumers get hooked to a
particular brand emotionally then they tend to maintain that relationship for
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There are many mascots of popular brands that we can easily identity even a logo with no name or text can also help us comprehend the brand. That is called corporate identity it blends all the aspects seamlessly. Corporate branding is the material manifestation of the brand. That includes company logo, mascots, company website, company app, business card, company letter head etc.A Company that is devoting its infrastructure and resources for corporate identity indicates that the organization is going to stay in the market for a long time.
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