Sunday, November 10, 2013

SEO Google Updates - Hummingbird & Penguin Update

SEO Updates
Google-SEO Updates

Google launched two updates on 30th September and 4th October respectively, which has drastically affected our clients. Read more to understand the changes and relevant actions to be taken-

Hummingbird Update:

Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or conversation or meaning – is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words. Basically,  quick SEO and is not possible..

Graphic Design
Graphic Design
Content Writing Services
Content Writing Services
Digital Marketing Agency in Thane.
Digital Marketing Agency in Thane.

Businesses must understand and adapt to semantic search and the knowledge graph.

• Positioning yourself to be the provider of answers that people are seeking.

• Identify intent, needs and problems. Provide solutions and answers. Look at queries and what they really need. Give them what the people behind the queries want.
Galagali Multimedia Pvt.Ltd.

How does the Hummingbird update affect businesses ?

The Hummingbird update will likely result in a shift for business website rankings.

To meet the search standards set forth by the Hummingbird update and not suffer in search rankings, businesses should rethink how customers are using the Internet to find products and services.

SEO Consultant in Thane
Career in Web Design & Development
Career in Web Design & Development
Penguine Update :
Late Friday afternoon, Google's Matt Cutts announced on Twitter that they unleashed Penguin 2.1. Looking at the hundreds of comments on our quick post from Friday and looking at the threads out there in the webmaster and SEO communities, it seems like many many webmasters were impacted by this update. We have threads at Webmaster World, Black Hat Forums, tons at Google Webmaster Help, Threadwatch and many others. Keep in mind, this was announced late Friday afternoon and the threads are just going to get worse when more people check their analytic after the weekend is over, sometime this morning.

I've seen screen shots of Google Analytics showing websites completely destroyed by this update. I've also seen screen shots of Google Analytics showing websites that recovered in a major way from previous Penguin updates. This had huge swings both ways for webmasters and SEOs. Some recovered and are back in business, while others are about to lose their businesses.

How to overcome the updates?
  • Create 100% unique, original and quality content.
  • Make sure your content is useful, interesting and sharable.
  • Guest blogging is one of the best ways to get natural links.
  • Create  videos, infographics, user-guides, white papers, etc. that people love to read and share. This will automatically bring you top-quality links and ultimately high ranking in Google search results.
Digital Marketing Training
Digital Marketing Training
Taking into account the fact that social media signals’ importance has been increased by Google’s latest penguin update, it is high time to link all your social media activity to your web pages.

Digital Marketing Training Institute in Thane,Mumbai.

Digital Marketing Training Institute in Thane,Mumbai.

It is recommended that you post regularly on your social media pages, engage with your prospects and expand your social media network.

Redefine your link building strategy to ensure you get good quality backlinks only through natural ways. You may hire SEO consultant India to help you revamp your link profile.

Review your link profile and remove all low-quality, broken and non-relevant site backlinks.

If your website effected by this updated. Pls contact on : or call : 022-25429670 / 25335327.

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