General SEO problems and misunderstanding 2018

General SEO Problems and Misunderstanding

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What we want is traffic, right? That’s what SEO is about As we know, there are many SEO techniques that get your site higher search engines rankings. Search engine optimization makes a website reach out the desired goal and achieve top rank in the major search engine result pages. Search engines like Google, MSN and Yahoo give ranking to websites in the search result pages.

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With the help of proper SEO strategy, a website can achieve a top rank in the major search engine result pages.Link building service is one of the key factors of successful search engine optimization strategy which leads to the high ranking of a website.
   There are a few mistakes in an SEO of a website that you should avoid. These simple-to-follow guidelines are essential for the way your pages rank in search results.

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Targetting the wrong keywords: 

You should carefully choose the keywords which you want to compete for. For example, if you are making a website for your local football team, you should not aim to be first for the "sport" keyword. The "sport" keyword is simply too general and there are already many old and well optimized websites that will always be ahead of you in the search results. You should find your own niche (keywords you rank for) and optimize your website for it.

  

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 Duplicate Meta tags: This is a common mistake among web designers. Meta tags should be unique and meaningful for each separate page. For your meta description, for example, you should use complete sentences as if you are describing your page to a friend. The page title, meta description and keywords should be different for each page. If they are the same, search engines consider them as duplicate content and rank you lower in their search result pages.

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   Missing Title tag: You should set a title for each one of your pages. It should be meaningful and relative to the actual content of your site. Avoid using titles longer than 60 characters. Search engines will simply ignore the symbols after the 60th character.
 
   Website is entirely created with Flash without an HTML alternative:Although websites created with Flash can be very pretty and attractive, search engines cannot crawl them. Since they cannot index your content, you will not rank for the keywords you would like to. Therefore, you should create an HTML alternative of your Flash website and provide your visitors with the option to choose one of them. By doing this you will increase the usability of your website and improve the way search engines index it.
 

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Missing "alt" tags in the code for your images:Unfortunately, search engines cannot scan what is shown on an image. They cannot distinguish a photo of a flower from a photo of a truck. The only way they receive information about an image is through its file name, its title and "alt" tag. Make sure you enter relevant title and alt tags for each one of the images on your website. You should give them meaningful names; avoid using image1.jpg, image2.jpg, etc. By doing this, search engines will receive the information they need for your images. In addition, they will be included in the search results when someone searches for a photo in Google for example.

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   Failing to create a content hierarchy:Many web designers underestimate the power of well-structured website. Search engines rank higher websites with well organized content. You should use heading tags (h1, h2, h3) to organize your text. This will improve the readability of your content and the way search engines index it.

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Offering links on your website for money:Many people create websites only to optimize them and later sell links on their pages. Lately search engines and especially Google started to penalize such pages. Even Google Japan was penalized for buying links from bloggers. You should exchange links only with websites that are really related to the topic of your website. Avoid using any "spam" techniques to improve the ranking of your pages.

Author Praveen G is India SEO Company in  India and Website Promotion India Galagali Multimedia

SEO Google Updates - Hummingbird & Penguin Update

Google-SEO Updates

Google launched two updates on 30th September and 4th October respectively, which has drastically affected our clients. Read more to understand the changes and relevant actions to be taken-

Hummingbird Update:

Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or conversation or meaning – is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words. Basically,  quick SEO and is not possible..

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Businesses must understand and adapt to semantic search and the knowledge graph.

• Positioning yourself to be the provider of answers that people are seeking.

• Identify intent, needs and problems. Provide solutions and answers. Look at queries and what they really need. Give them what the people behind the queries want.

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How does the Hummingbird update affect businesses ?

The Hummingbird update will likely result in a shift for business website rankings.

To meet the search standards set forth by the Hummingbird update and not suffer in search rankings, businesses should rethink how customers are using the Internet to find products and services.

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Penguine Update :
Late Friday afternoon, Google's Matt Cutts announced on Twitter that they unleashed Penguin 2.1. Looking at the hundreds of comments on our quick post from Friday and looking at the threads out there in the webmaster and SEO communities, it seems like many many webmasters were impacted by this update. We have threads at Webmaster World, Black Hat Forums, tons at Google Webmaster Help, Threadwatch and many others. Keep in mind, this was announced late Friday afternoon and the threads are just going to get worse when more people check their analytic after the weekend is over, sometime this morning.

I've seen screen shots of Google Analytics showing websites completely destroyed by this update. I've also seen screen shots of Google Analytics showing websites that recovered in a major way from previous Penguin updates. This had huge swings both ways for webmasters and SEOs. Some recovered and are back in business, while others are about to lose their businesses.  

How to overcome the updates?

• Create 100% unique, original and quality content.
• Make sure your content is useful, interesting and sharable.
• Guest blogging is one of the best ways to get natural links.
• Create  videos, infographics, user-guides, white papers, etc. that people love to read and share. This will automatically bring you top-quality links and ultimately high ranking in Google search results.

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Taking into account the fact that social media signals’ importance has been increased by Google’s latest penguin update, it is high time to link all your social media activity to your web pages.

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It is recommended that you post regularly on your social media pages, engage with your prospects and expand your social media network.

Redefine your link building strategy to ensure you get good quality backlinks only through natural ways. You may hire SEO consultant India to help you revamp your link profile.
Review your link profile and remove all low-quality, broken and non-relevant site backlinks.

If your website effected by this updated. Pls contact on : info@galagali.com or call : 022-25429670 / 25335327.

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EFFECTIVE SEARCH ENGINE OPTIMIZATION SKILLS NEED TRAINING

EFFECTIVE SEARCH ENGINE OPTIMIZATION SKILLS NEED TRAINING IN ORDER TO KEEP PACE WITH THE EVOLVING ONLINE TRENDS AND SITE DEMANDS

Search engine optimization is a technique that is a comprehensive affair requiring not just technical skills but a wide set of other skills too. The growing importance of this process can be attributed to the world’s increasing dependency on the internet. Globalization has erased almost all known barriers that time and distance posed on past day’s business and communications. What previously took days of travel and hours of searching can now be acquired with a factor of a few seconds at a simple click of the mouse and this revolution has been made possible by a single entity- the Internet.

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In order to survive the evolving market forces, an organization’s presence over the internet is necessary. But changing times and our evolving habits mandate that the online presence of any company must be conspicuous and attractive too. This is exactly where search engine optimization comes into the picture. Using a strategic blend of management, technical, creative and grammatical skills, this technique aims at developing websites that naturally attracts an appreciable amount of online traffic. Although it is not as simple as it sounds, but a SEO training course in Thane can condition people into master SEO technicians using their carefully crafted syllabus which inculcates a detailed knowledge of all the aspects of SEO in the learners.

A SEO training course can be undertaken by any interested individual with a desire to gain knowledge in the domain. A training course in professional SEO Thane develops the following set of skills in its learners who can be a student fresh out of a grad school or an entrepreneur with years of experience looking forward to keep pace with the changing tides of the time.

• When a fresh graduate first sets foot in the market, he finds himself in a glitter of opportunities and a mind boggling competition in the field of result oriented SEO. Besides a commendable grip in the English Language, ability and a desire to work in a team and excellent communication skills, a professional SEO training is essential. An experience of having worked in a real time SEO project is an added advantage because it gives a mind loaded with fresh and awe inspiring ideas, the necessary guidance to focus its talents.

• SEO aims at conditioned web designing which will create a drastic rise in the traffic that it used to attract post SEO. This is a technical affair and involves some serious on page optimization which includes tweaking of the various web page elements using the various codes for web pages and this requires dedicated training too.

• SEO training Thane also trains copy writers and content developers in both on page as well as off page optimization to enable them to create web content that is capable of attracting natural links. What is usually advised is that the writers should create fresh, informative and genuine content that compels the web traffic to take a look at the website’s content and also register it in their minds.

• It is not an unknown fact that an expertise in SEO techniques is essential for every professional seeking a monotonically increasing growth rate for the company he owns or works for. Courses involving weekend seminars and specialized corporate training are offered to condition a working personnel’s SEO skills.

• The main motive behind corporate SEO is the give a successful edge to an online marketing campaign. Therefore, the demand for SEO training in Thane is growing among business entrepreneurs too so that he or she develops a rational approach towards maintaining and updating the organization’s website.

The syllabus that is covered is comprehensive enough with components covering an understanding of search engines, keyword research, correct selection of domain names, concepts involving on page optimization as well as off page optimization, the different types of SEO, advanced concepts and reporting and management tools. The students also get practical knowledge and experience that is very essential to establish one’s usefulness in any industry.

The beauty of SEO training lies in the industrial orientation of the courses which goes a long way in bridging the gap between the industry and academia. Therefore, the practical utility of these courses make them extremely necessary in today’s internet dependent world.

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SEO/SEM/SMO Career Benefits

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Students get the knowledge and experience to be productive in any company from Day one. Graduates looking for full time jobs get recruitment assistance from our SEO experts.


A lot of these jobs are not advertised anywhere. Several of these companies have help us design the course and have confidence that students who successfully complete the course can do their job from day one.

 

Why Chooes Us:

• We are providing 100% practical training in open source technology.
• We provide SEO Course Training with Basic and Advance format.
• 100% Job and Interview assistance.
• We also provide lots of assignment,projects and training to achieve practical knowledge.
• We got specialised faculty in SEO having more than 3 years of practical and industry knowledge.
• Flexible batch timings
• Stress free environment and culture
• End of the class Assignments
• Personalized attention along with supervision of your progress
  
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Free SEO and SEM Training by Praveen G - SEO, SMO, SEM Guru

Free Introduction lecture on SEO Training, SEM Training, SMO Training :

This professional Free Search Engine Optimization and Marketing Training Program is ranging from personal to business intensities. My ultimate training program has variety of search engine optimization and marketing secrets and solutions. I’m aiming and looking forward for those who want to take advantages from this training program.


Who will get the benefit from this SEO and SEM Training Program? Probably webmasters who want to tender optimization and marketing services to their clients, small business owners who are comparatively hands on with their websites, business website development who need to re-do their website, company owners who manage their web designers and Internet marketing, business looking to increase traffic without outsourcing their web work, companies looking for new ideas on how to market their website and individuals who wants to learn about SEO for their own personal knowledge and websites.

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