Need of Corporate identity for growing business.

Need of Corporate identity for growing business 

Many people think that Corporate Identity is Company logo that symbolizes the company’s values, work ethics and quality. Though it’s not the only aspect of corporate identity, it’s one of the aspects of corporate identity. Effective visual representation creates a strong impression among consumers about the company. This gets utilized in every marketing strategy. Today, many organizations are confusing branding with logo. But branding and logos are a very different things hence they both have very different approach. Creating brand identity is getting concentrated just to fulfill cosmetic needs of the organizations.     

Needof Corporate identity for growing business

Corporate identity reflects your organization culture. Corporate identity effectively projects company character, products and services. Many companies worldwide successfully launched their visual corporate identity. Brands that are op top since last 100 years have proved the efficiency of the corporate identity.

Corporate communication became pivotal in 1950’s when companies begun to realize the need for connecting with consumers more effectively. They have started to create a business insignia of their organizations. Priority of designing these emblems was they should be simple, powerful, informative and easy to reproduce. Corporate identity design and corporate representation are the trademark of long standing industry trust and glory for these companies.

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In last decade world is transformed due to the technological inventions and the introduction of internet in our daily lives. This changes how brands see the market, how they communicate, how they see themselves forever. The Emergence of digital brands introduced a new type of communication techniques. They are constantly on the move and dynamic in the behavior. These brands are always open to change and shift in the market hence that readiness became the strong foundation of their success.

The Strategy develop by companies today are short term and approach of these organizations is much more informal than what it used to be thirty or forty years ago. Logo designers, corporate communication and strategy developers are implementing new techniques and ideas. Because of the dynamic nature of the market, they are challenging set norms of brand communication and marketing strategy.  

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Corporate identity and brand management is creating and effectively marketing, visual identity of the brand and organization. Corporate identity helps in decision making for customers. They can connect with your consumer emotionally and you can build a long term relationship with the consumer. Once consumers get hooked to a particular brand emotionally then they tend to maintain that relationship for life time. 

There are many mascots of popular brands that we can easily identity even a logo with no name or text can also help us comprehend the brand. That is called corporate identity it blends all the aspects seamlessly. Corporate branding is the material manifestation of the brand. That includes company logo, mascots, company website, company app, business card, company letter head etc.

A Company that is devoting its infrastructure and resources for corporate identity indicates that the organization is going to stay in the market for a long time.  

For further information pls visit to : http://www.galagali.com/logo-designing.html

Why Social Media Marketing is important for your business

Why Social Media Marketing is important for your business

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Having a website is not going to cut a slack for you in this competitive age of marketing. To remain in the spot light you have to capitalize on the social media giants like Facebook , Twitter, Google Plus etc. if your company or website is still not available on popular social media sites then it’s time to accelerate your efforts so you don’t fall behind the competition. We are giving you some of the reasons why social media marketing is essential for your business.




Know your customers better: Social media allows you to interact with your consumers; you can receive their feedback and read their comments. This will give an approximate picture of your consumers’ daily life and may be you can manipulate your digital marketing strategy according to the consumer response.    

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Immediate Solution:  If any problem arises regards to your products or website then you will get to know immediately by the feedback you get from the consumers.  In any situation of trouble you can start your crisis management. Having a social media presence provides consumers a platform to voice their problems and suggestions that will ultimately help in the betterment of your company.

Personal approach: For people social media sites are the means of communication and interacting if you post an Advertisement of your company then you won’t get any readers for your advertisement.  Because people are interested in hearing what you have to say that creates a personal connection.

Potential Customers:  Constant presence creates a positive impression of a brand among clients.  Social media sites not only put forward your name but you can offer attractive discounts and incentives. Employ promotional activities by giving away discount coupons it will sure help to elevate your sales figures.

Availability of new Market:  Social media will connect you to unchartered territory and put your product in front of new demographic. Hence, it provides entirely new market to you. As a brand you can join multiple social groups. You can join the particular group that share interest in your products. For example if you are a in a music system and accessory manufacturer then you might want to join some music group.

It’s free: Just imagine how much you have to spend on the marketing campaign and PR activity to be constantly touched with the consumers. Social media marketing doesn’t need all your time. Always look at the social media marketing as an investment. If you are apprehensive about your communication skills then it’s advisable to hire a social media executive. Always remember poorly posted content on social media might tarnish image of your brand.  

To put in simple words social media is a new form of marketing in current digital age. Facebook, Twitter, Google plus and linkedIn Can be utilized for representing your company if you want. Consumer expects you to have social media accounts to get in contact with your company.