General SEO Problems and Misunderstanding
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Social Media Marketing,Training
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What we want is traffic, right? That’s what SEO is about As we know, there
are many SEO techniques that get your site higher search engines rankings. Search engine optimization makes a website reach out the desired goal
and achieve top rank in the major search engine result pages. Search engines
like Google, MSN and Yahoo give ranking to websites in the search result pages.
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With the help of proper SEO strategy, a website can achieve a top
rank in the major search engine result pages.Link building service is one of
the key factors of successful search engine optimization strategy which leads
to the high ranking of a website.
There are a few mistakes in an SEO of a website that you should
avoid. These simple-to-follow guidelines are essential for the way your pages
rank in search results.
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| Galagali Multimedia Pvt.Ltd. |
Targetting the wrong keywords:
You should carefully choose the
keywords which you want to compete for. For example, if you are making a
website for your local football team, you should not aim to be first for the
"sport" keyword. The "sport" keyword is simply too general
and there are already many old and well optimized websites that will always be
ahead of you in the search results. You should find your own niche (keywords
you rank for) and optimize your website for it.
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| SEO,Digital Marketing & Online Advertising |
Duplicate Meta tags: This is a common mistake among web designers.
Meta tags should be unique and meaningful for each separate page. For your meta
description, for example, you should use complete sentences as if you are
describing your page to a friend. The page title, meta description and keywords
should be different for each page. If they are the same, search engines
consider them as duplicate content and rank you lower in their search result
pages.
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Digital Marketing Training Institute in Thane,Mumbai.
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Missing Title tag: You should set a title for each one of your
pages. It should be meaningful and relative to the actual content of your site.
Avoid using titles longer than 60 characters. Search engines will simply ignore
the symbols after the 60th character.
Website is entirely created with Flash without an HTML
alternative:Although websites created with Flash can be very pretty and
attractive, search engines cannot crawl them. Since they cannot index your
content, you will not rank for the keywords you would like to. Therefore, you
should create an HTML alternative of your Flash website and provide your
visitors with the option to choose one of them. By doing this you will increase
the usability of your website and improve the way search engines index it.
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SEO Training in Thane
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Missing "alt" tags in the code for your
images:Unfortunately, search engines cannot scan what is shown on an image.
They cannot distinguish a photo of a flower from a photo of a truck. The only
way they receive information about an image is through its file name, its title
and "alt" tag. Make sure you enter relevant title and alt tags for
each one of the images on your website. You should give them meaningful names;
avoid using image1.jpg, image2.jpg, etc. By doing this, search engines will
receive the information they need for your images. In addition, they will be
included in the search results when someone searches for a photo in Google for
example.
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Failing to create a content hierarchy:Many web designers
underestimate the power of well-structured website. Search engines rank higher
websites with well organized content. You should use heading tags (h1, h2, h3)
to organize your text. This will improve the readability of your content and
the way search engines index it.
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Offering links on your website for money:Many people create
websites only to optimize them and later sell links on their pages. Lately
search engines and especially Google started to penalize such pages. Even
Google Japan was penalized for buying links from bloggers. You should exchange
links only with websites that are really related to the topic of your website.
Avoid using any "spam" techniques to improve the ranking of your
pages.
Author Praveen G is India
SEO Company in India and
Website Promotion India
Galagali Multimedia
The amount of doing more link building is one of the problems in Search Engine Optimization.Because if we over optimizing the link building means it would consider as spam.
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