Trends that will Dominate E-Commerce Marketing

Trends to Dominate E-Commerce Marketing

E-commerce websites has changed the way people shop in India and continuously doing so, as people are giving a nod of agreement to this digital shopping experience. As technology is on constant rise E-commerce players are implementing newer techniques to assist online trade. With the introduction of flash sales E-commerce business grown substantially in India.

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Due to the advancement of websites E-commerce in distinction of online commerce that is adaptable as well as flexible. Tremendous growth of ecommerce in India, consumers has significant choices as well as information at their fingertips. Growth in the digital activities as well as resulting data is the interesting factor for devising ecommerce strategies.

The rise of such digital activities and resulting data is the stimulating factor in formulating e-commerce strategies, thus affecting the business model and driving growth for e-commerce players in the Indian market. 

Content Marketing: No surprise here, sites are going to concentrate on unique and relevant content than the generic type. Major search engines give preference to the original and unique content and rank them higher in the search results. Businesses may change their content strategy, as consumers stipulate detail, whereas purchasing and along with fluid navigation and simplicity of paying.  Will prefer brands that give them the knowledge of the product that they seek to acquire.

SEO and social signaling will start merging: Search engines like Google will insist on the relevant content for the consumer.  This method also influences the advertisement rates, for the marketers this will result as providing meticulous consideration to have exceptional content which relevant and shared by the consumers. As many brands are demanding to move away from the discount led sales models to increase consumer loyalty, content and social signaling is going to play a pivotal role in draw more customers at the lesser attainment cost.  

Social Media Marketing Expands: Many E-commerce brands utilize Facebook to constrain of their potential customers. With changes in how Facebook is going to extravagance Newsfeed pushes, marketers have to commence investing more time in additional platforms while continuing to endow money in Facebook itself. To carry on driving traffic that they were witnessed before the alteration, This trend of pay for exposure is expected to see an advanced adaptation by other social media platforms such as Twitter, Instagram, Pinterest etc. As they establish monitoring their networks, for the brands, which mean they won’t be able to depend on just a limited channel for traffic and will have to branch out their networks.       

Increase in Mobile Marketing: Due to the large number of mobiles, information is on people’s fingertips today, hence by looking at the direction where mobile users are headed. It seems that the trend is going to expand in coming years. Flawless integration will facilitate costumers to click on advertisements and conclude a transaction without any concerns.         

Growth in Remarketing: It appears as if everybody has utilizing the remarketing technique and this trend is going to get more popular with coming time. Just visit a product on a website and that product is going to follow you everywhere. This constant exposure of product on the consumers mind helps significantly. Various social media platforms are also integrating their advertising platforms, hence cross device advertising would be more effective to track, which will also boost the mobile conversions.  

With multinational Ecommerce giants are already in the market, it’s necessary to have a focused guidance for your E-commerce business. Ecommerce website development Company in India offers conclusive web development as well as e-commerce strategies.

for more information pls email info@ucc-india.com

General SEO problems and misunderstanding 2018

General SEO Problems and Misunderstanding

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What we want is traffic, right? That’s what SEO is about As we know, there are many SEO techniques that get your site higher search engines rankings. Search engine optimization makes a website reach out the desired goal and achieve top rank in the major search engine result pages. Search engines like Google, MSN and Yahoo give ranking to websites in the search result pages.

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With the help of proper SEO strategy, a website can achieve a top rank in the major search engine result pages.Link building service is one of the key factors of successful search engine optimization strategy which leads to the high ranking of a website.
   There are a few mistakes in an SEO of a website that you should avoid. These simple-to-follow guidelines are essential for the way your pages rank in search results.

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Targetting the wrong keywords: 

You should carefully choose the keywords which you want to compete for. For example, if you are making a website for your local football team, you should not aim to be first for the "sport" keyword. The "sport" keyword is simply too general and there are already many old and well optimized websites that will always be ahead of you in the search results. You should find your own niche (keywords you rank for) and optimize your website for it.

  

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 Duplicate Meta tags: This is a common mistake among web designers. Meta tags should be unique and meaningful for each separate page. For your meta description, for example, you should use complete sentences as if you are describing your page to a friend. The page title, meta description and keywords should be different for each page. If they are the same, search engines consider them as duplicate content and rank you lower in their search result pages.

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   Missing Title tag: You should set a title for each one of your pages. It should be meaningful and relative to the actual content of your site. Avoid using titles longer than 60 characters. Search engines will simply ignore the symbols after the 60th character.
 
   Website is entirely created with Flash without an HTML alternative:Although websites created with Flash can be very pretty and attractive, search engines cannot crawl them. Since they cannot index your content, you will not rank for the keywords you would like to. Therefore, you should create an HTML alternative of your Flash website and provide your visitors with the option to choose one of them. By doing this you will increase the usability of your website and improve the way search engines index it.
 

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Missing "alt" tags in the code for your images:Unfortunately, search engines cannot scan what is shown on an image. They cannot distinguish a photo of a flower from a photo of a truck. The only way they receive information about an image is through its file name, its title and "alt" tag. Make sure you enter relevant title and alt tags for each one of the images on your website. You should give them meaningful names; avoid using image1.jpg, image2.jpg, etc. By doing this, search engines will receive the information they need for your images. In addition, they will be included in the search results when someone searches for a photo in Google for example.

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   Failing to create a content hierarchy:Many web designers underestimate the power of well-structured website. Search engines rank higher websites with well organized content. You should use heading tags (h1, h2, h3) to organize your text. This will improve the readability of your content and the way search engines index it.

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Offering links on your website for money:Many people create websites only to optimize them and later sell links on their pages. Lately search engines and especially Google started to penalize such pages. Even Google Japan was penalized for buying links from bloggers. You should exchange links only with websites that are really related to the topic of your website. Avoid using any "spam" techniques to improve the ranking of your pages.

Author Praveen G is India SEO Company in  India and Website Promotion India Galagali Multimedia

Top 10 Onpage SEO Tips To Increase Your Website Traffic

Top 10 Onpage SEO Tips To Increase Your Website Traffic

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Technically speaking, the amount of data sent and received by people who visit your website is the web traffic. To state it in simple words, web traffic means the number of people who visit your website and the number of pages they click.There are many areas where you can work upon to increase the topic. The most important one among them is Search Engine Optimization. There are counter-arguments to optimization, but at the end of the day, these practices will bring you genuine traffic to your website.

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       Keyword: Keyword research is the most important factor of search engine optimization. User searches the web with a word or phrase, we call it the Keyword, and the search engines display the result of web pages for that Keyword. If your web page content matches the highly searched keywords, then your webpage would rank higher in the search engine.  So the first step should be keyword research. Once you freeze the list of keywords, the next step should be developing and optimizing your content.

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2     Title Tags: The title of your web pageisplaced in the Title tags in the header of your html code.

A titles is very important on-page SEO factor. The browser displays the title at the top. You should give relevant, intelligent title to all of your webpages. Use the main keyword of the web page in the title. Again, do not try to stuff all your keywords in the title.

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            Meta Tags: Meta tags give additional information about your web page data like the description, author name, keyword etc. Meta tags also are part of the header section of your html code.

a.       Meta Description Tag: Give a description about your webpage. Include keywords in your description.

b.      Meta Keywords Tag:  Include all of your keywords for the webpage in this meta tag.

c

       Meta Robots Tag: Include a meta robots tag which gives directions to the search engine crawlers on what file to crawl and follow when a user is not able to control the robots.txt file.

 

      Heading Tags: Search engines consider the headings and sub-headings in your web page. So use bold heading tags instead of graphical ones.

5
Anchor tags: Use your keywords effectively in anchor texts and in title for the anchor texts.

6     
Image Tags: Use your keywords in the image name, alt attribute and title attribute.

7      Website Content: Creating unique, original, relevant and high quality content is what the search engines value the most.  You should develop the content around the keywords you have frozen. The keywords should naturally flow in your content. Do not try to stuff it. Keyword congestion will result in search engines thrashing you as spam.

8.       Code to content ratio: Do not write java scripts and css in your web page coding. Call the external “.js” and “.css” file while coding for your web pages. 

9.       Page Layout: Locate the div block displaying the content at the beginning of the web page code. Use CSS instead of nested tables. In the menu, use text links with anchor text and other attributes. 

10.   Sitemap: The sitemap has twin benefits; it is convenient for the user th navigate and all of your content rich pages are exposed to the search engine spider.

For Further information Please do visit to :How To Increase Website Traffic   

EFFECTIVE SEARCH ENGINE OPTIMIZATION SKILLS NEED TRAINING

EFFECTIVE SEARCH ENGINE OPTIMIZATION SKILLS NEED TRAINING IN ORDER TO KEEP PACE WITH THE EVOLVING ONLINE TRENDS AND SITE DEMANDS

Search engine optimization is a technique that is a comprehensive affair requiring not just technical skills but a wide set of other skills too. The growing importance of this process can be attributed to the world’s increasing dependency on the internet. Globalization has erased almost all known barriers that time and distance posed on past day’s business and communications. What previously took days of travel and hours of searching can now be acquired with a factor of a few seconds at a simple click of the mouse and this revolution has been made possible by a single entity- the Internet.

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In order to survive the evolving market forces, an organization’s presence over the internet is necessary. But changing times and our evolving habits mandate that the online presence of any company must be conspicuous and attractive too. This is exactly where search engine optimization comes into the picture. Using a strategic blend of management, technical, creative and grammatical skills, this technique aims at developing websites that naturally attracts an appreciable amount of online traffic. Although it is not as simple as it sounds, but a SEO training course in Thane can condition people into master SEO technicians using their carefully crafted syllabus which inculcates a detailed knowledge of all the aspects of SEO in the learners.

A SEO training course can be undertaken by any interested individual with a desire to gain knowledge in the domain. A training course in professional SEO Thane develops the following set of skills in its learners who can be a student fresh out of a grad school or an entrepreneur with years of experience looking forward to keep pace with the changing tides of the time.

• When a fresh graduate first sets foot in the market, he finds himself in a glitter of opportunities and a mind boggling competition in the field of result oriented SEO. Besides a commendable grip in the English Language, ability and a desire to work in a team and excellent communication skills, a professional SEO training is essential. An experience of having worked in a real time SEO project is an added advantage because it gives a mind loaded with fresh and awe inspiring ideas, the necessary guidance to focus its talents.

• SEO aims at conditioned web designing which will create a drastic rise in the traffic that it used to attract post SEO. This is a technical affair and involves some serious on page optimization which includes tweaking of the various web page elements using the various codes for web pages and this requires dedicated training too.

• SEO training Thane also trains copy writers and content developers in both on page as well as off page optimization to enable them to create web content that is capable of attracting natural links. What is usually advised is that the writers should create fresh, informative and genuine content that compels the web traffic to take a look at the website’s content and also register it in their minds.

• It is not an unknown fact that an expertise in SEO techniques is essential for every professional seeking a monotonically increasing growth rate for the company he owns or works for. Courses involving weekend seminars and specialized corporate training are offered to condition a working personnel’s SEO skills.

• The main motive behind corporate SEO is the give a successful edge to an online marketing campaign. Therefore, the demand for SEO training in Thane is growing among business entrepreneurs too so that he or she develops a rational approach towards maintaining and updating the organization’s website.

The syllabus that is covered is comprehensive enough with components covering an understanding of search engines, keyword research, correct selection of domain names, concepts involving on page optimization as well as off page optimization, the different types of SEO, advanced concepts and reporting and management tools. The students also get practical knowledge and experience that is very essential to establish one’s usefulness in any industry.

The beauty of SEO training lies in the industrial orientation of the courses which goes a long way in bridging the gap between the industry and academia. Therefore, the practical utility of these courses make them extremely necessary in today’s internet dependent world.

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