Why your business need Digital Marketing strategy

In the current digital world, Digital Marketing strategy is must for every business to tackle the market. But most of the Indian company doesn’t even have a Digital Marketing strategy. Utilizing Digital Marketing without strategic approach is very common in India. 

Digital Marketing strategy

There are may be a few exceptions as many companies are enjoying benefits from these Digital Marketing Plans. But the same time they might be losing some opportunities. Digital marketing strategy takes place in two stages. Initially marketing plan is created, to choose marketing mediums based on their merits and benefits. Then the implementation of marketing strategy is done. If you don’t have a Digital Marketing strategy or wondering about getting one, then we are giving you 7 reasons, why Digital marketing is a must.  

You are still wandering     

Companies without digital marketing strategy usually don’t have a clear strategic aims. They are still directionless about what they want to achieve through their marketing strategy. If you are still clueless about your objective, then it’s hard to utilize the necessary resources.

Yet to comprehend market role

Absence of marketing research will always keep you ambiguous about your company’s role in the market. It happens because you yet to recognize your place in the marketplace.

Risk of losing market share If you are not marketing for your company right now then the company which is already present on online marketing doing digital marketing is going to take your market share.

Identifying online customers

Online Digital media is easily measurable by Google Analytics but numbers only can’t convey what your customers really think about your company. It’s necessary to take customer feedback into consideration to retrospect your strong and weak points and work on them.

Disintegrated approach

Digital media should be integrated seamlessly to provide effective results. Putting all your bets on one horse is not profitable. Try to take advantage of multiple digital marketing strategies.  

Duplication

Usually larger companies tend to hire multiple marketing agencies to work on one project.  Because of that having enough resources also won’t provide you the desired results. Try to avoid multiple advertising resources and tools on

Not dynamic enough to tackle the market World leading brands implement new techniques and approaches to stay ahead of the competition. Utilizing new approaches to gain and maintain their online audiences.  

General SEO problems and misunderstanding 2018

General SEO Problems and Misunderstanding

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What we want is traffic, right? That’s what SEO is about As we know, there are many SEO techniques that get your site higher search engines rankings. Search engine optimization makes a website reach out the desired goal and achieve top rank in the major search engine result pages. Search engines like Google, MSN and Yahoo give ranking to websites in the search result pages.

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With the help of proper SEO strategy, a website can achieve a top rank in the major search engine result pages.Link building service is one of the key factors of successful search engine optimization strategy which leads to the high ranking of a website.
   There are a few mistakes in an SEO of a website that you should avoid. These simple-to-follow guidelines are essential for the way your pages rank in search results.

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Targetting the wrong keywords: 

You should carefully choose the keywords which you want to compete for. For example, if you are making a website for your local football team, you should not aim to be first for the "sport" keyword. The "sport" keyword is simply too general and there are already many old and well optimized websites that will always be ahead of you in the search results. You should find your own niche (keywords you rank for) and optimize your website for it.

  

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 Duplicate Meta tags: This is a common mistake among web designers. Meta tags should be unique and meaningful for each separate page. For your meta description, for example, you should use complete sentences as if you are describing your page to a friend. The page title, meta description and keywords should be different for each page. If they are the same, search engines consider them as duplicate content and rank you lower in their search result pages.

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   Missing Title tag: You should set a title for each one of your pages. It should be meaningful and relative to the actual content of your site. Avoid using titles longer than 60 characters. Search engines will simply ignore the symbols after the 60th character.
 
   Website is entirely created with Flash without an HTML alternative:Although websites created with Flash can be very pretty and attractive, search engines cannot crawl them. Since they cannot index your content, you will not rank for the keywords you would like to. Therefore, you should create an HTML alternative of your Flash website and provide your visitors with the option to choose one of them. By doing this you will increase the usability of your website and improve the way search engines index it.
 

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Web Development Course

Web Development Course

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Missing "alt" tags in the code for your images:Unfortunately, search engines cannot scan what is shown on an image. They cannot distinguish a photo of a flower from a photo of a truck. The only way they receive information about an image is through its file name, its title and "alt" tag. Make sure you enter relevant title and alt tags for each one of the images on your website. You should give them meaningful names; avoid using image1.jpg, image2.jpg, etc. By doing this, search engines will receive the information they need for your images. In addition, they will be included in the search results when someone searches for a photo in Google for example.

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   Failing to create a content hierarchy:Many web designers underestimate the power of well-structured website. Search engines rank higher websites with well organized content. You should use heading tags (h1, h2, h3) to organize your text. This will improve the readability of your content and the way search engines index it.

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Offering links on your website for money:Many people create websites only to optimize them and later sell links on their pages. Lately search engines and especially Google started to penalize such pages. Even Google Japan was penalized for buying links from bloggers. You should exchange links only with websites that are really related to the topic of your website. Avoid using any "spam" techniques to improve the ranking of your pages.

Author Praveen G is India SEO Company in  India and Website Promotion India Galagali Multimedia

Top 10 Onpage SEO Tips To Increase Your Website Traffic

Top 10 Onpage SEO Tips To Increase Your Website Traffic

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Technically speaking, the amount of data sent and received by people who visit your website is the web traffic. To state it in simple words, web traffic means the number of people who visit your website and the number of pages they click.There are many areas where you can work upon to increase the topic. The most important one among them is Search Engine Optimization. There are counter-arguments to optimization, but at the end of the day, these practices will bring you genuine traffic to your website.

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       Keyword: Keyword research is the most important factor of search engine optimization. User searches the web with a word or phrase, we call it the Keyword, and the search engines display the result of web pages for that Keyword. If your web page content matches the highly searched keywords, then your webpage would rank higher in the search engine.  So the first step should be keyword research. Once you freeze the list of keywords, the next step should be developing and optimizing your content.

SEO Tips To Increase Your Website Traffic

2     Title Tags: The title of your web pageisplaced in the Title tags in the header of your html code.

A titles is very important on-page SEO factor. The browser displays the title at the top. You should give relevant, intelligent title to all of your webpages. Use the main keyword of the web page in the title. Again, do not try to stuff all your keywords in the title.

3

            Meta Tags: Meta tags give additional information about your web page data like the description, author name, keyword etc. Meta tags also are part of the header section of your html code.

a.       Meta Description Tag: Give a description about your webpage. Include keywords in your description.

b.      Meta Keywords Tag:  Include all of your keywords for the webpage in this meta tag.

c

       Meta Robots Tag: Include a meta robots tag which gives directions to the search engine crawlers on what file to crawl and follow when a user is not able to control the robots.txt file.

 

      Heading Tags: Search engines consider the headings and sub-headings in your web page. So use bold heading tags instead of graphical ones.

5
Anchor tags: Use your keywords effectively in anchor texts and in title for the anchor texts.

6     
Image Tags: Use your keywords in the image name, alt attribute and title attribute.

7      Website Content: Creating unique, original, relevant and high quality content is what the search engines value the most.  You should develop the content around the keywords you have frozen. The keywords should naturally flow in your content. Do not try to stuff it. Keyword congestion will result in search engines thrashing you as spam.

8.       Code to content ratio: Do not write java scripts and css in your web page coding. Call the external “.js” and “.css” file while coding for your web pages. 

9.       Page Layout: Locate the div block displaying the content at the beginning of the web page code. Use CSS instead of nested tables. In the menu, use text links with anchor text and other attributes. 

10.   Sitemap: The sitemap has twin benefits; it is convenient for the user th navigate and all of your content rich pages are exposed to the search engine spider.

For Further information Please do visit to :How To Increase Website Traffic   

Career in Digital Marketing

Digital marketing is fast gaining momentum thanks to increasing internet penetration across India and the world. Universal Computer Art, guides you through this new-age career A recent phenomenon, digital marketing is fast gaining momentum thanks to increasing internet penetration across India and the world. Universal Computer Art guides you through this new-age career.

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